When starting a new business, how can you involve the market in helping you create a tailored solution to a major challenge of theirs?
Marketing from the very beginning, as opposed to something you add on top of your product of service as an afterthought, will help you decide early on if your business is something you should invest anymore time in.
No sense climbing a ladder only to get to the top and realize that it’s leaning against the wrong building, right?
Besides surveys, how else can you get the market to tell you exactly what they want?
I heard an awesome podcast recently in which Seth Godin is interviewed regarding this very topic.
Listen to it here and then leave a comment below to share any ah-ha moments you may have had.